João has a degree in Management from the University of Madeira and subsequently completed a postgraduate course in Marketing & Business Technologies at IPAM – Portuguese Institute of Marketing Administration, in Lisbon, as well as a specialisation in Digital Marketing Strategy at Harvard Business School Online.
He also has a course in Brand Management from London Business School Online.
João coordinates and executes NEWCO's marketing activities.
João's native language is Portuguese, and he is also fluent in English.