During a ceremony in which Portugal was the big European winner of the 2016 edition of the World Travel Awards (WTA), Madeira was once again awarded the title of Europe’s Leading Island Destination, its competitors having included the Azores, Balearic Islands, Canary Islands, Cyprus, Crete, Guernsey, Jersey, Malta and the 2015 winner, Sardinia.
Created in 1993, the WTA are internationally recognized as the “Tourism Oscars” and are awarded annually to recognize, reward and celebrate excellence in various tourism areas, including hotels and airline companies. In this year’s edition, Portugal won in 24 out of the 110 categories (*), in voting conducted by the general public and by over 200,000 tourism professionals from close to 160 countries.
The ceremony of the 23rd edition of the WTA took place in Sardinia, Italy, and was attended by Eduardo Jesus, Madeira’s Regional Secretary of the Economy, Tourism and Culture, who stated that the award is “a recognition of Madeira, its population and all those who work in the sector, making Madeira known more and more on a daily basis for various reasons, based on a global strategy of always wanting to do more and better.”
Madeira has therefore once again obtained international recognition and has won a title it had already won in 2013 and 2014, in addition to receiving an international award at end 2015, outclassing “giants” in island tourism, such as Bali, Barbados, Crete, Cook Islands, Jamaica, Maldives, Mauritius, Saint Lucia, Sardinia, Seychelles, Sicily and Zanzibar.
According to recent statements from President of the Regional Government of Madeira Miguel Albuquerque, Madeira hotels should reach a total of seven million overnight stays this year, having attained international recognition by winning three awards in the category dedicated to Europe’s leading hotels and resorts (Pestana Porto Santo – Leading All Inclusive Resort; Choupana Hills Resort & Spa – Europe’s Leading Boutique Resort; and The Vine Hotel – Europe’s Leading Island Hotel & Spa), and two awards on a national scale (Hotel Quinta do Lorde Resort, Hotel & Marina – Portugal’s Leading Green Hotel and Belmond Reid’s Palace – Portugal’s Leading Hotel).
For a region whose economy is essentially based on international services, with tourism and the International Business Centre being the major sources of income for the regional economy, this recognition represents an incentive for maintaining the quality of a region that is recognized for its friendly and cosmopolitan population, in addition to other qualities that attract a large community of foreigners of various nationalities who have chosen Madeira as their home.
To get to know all of the advantages of living in Madeira, download our guide “Living in Madeira” or contact us.
- Europe’s Leading Airline to Africa: TAP Portugal
- Europe’s Leading Airline to South America: TAP Portugal
- Europe’s Leading All-Inclusive Resort: Pestana Porto Santo All Inclusive & Spa Beach Resort
- Europe’s Leading Beach Destination: Algarve
- Europe’s Leading Beach Resort: Hotel Quinta do Lago
- Europe’s Leading Boutique Hotel: Vila Joya
- Europe’s Leading Boutique Resort: Choupana Hills Resort & Spa
- Europe’s Leading Business Hotel: Myriad by SANA Hotels
- Europe’s Leading Cruise Destination: Lisbon
- Europe’s Leading Cruise Port: Port of Lisbon
- Europe’s Leading Design Hotel: Altis Belém Hotel & Spa
- Europe’s Leading Family Resort: Pine Cliffs Resort, a Luxury Collection Resort, Portugal
- Europe’s Leading Hotel Villas: Private Villas at Vila Vita Parc (Algarve)
- Europe’s Leading Inflight Magazine: Up Magazine (TAP Portugal)
- Europe’s Leading Island Destination: Madeira
- Europe’s Leading Island Hotel & Spa: The Vine Hotel (Madeira)
- Europe’s Leading Landmark Hotel: Bairro Alto Hotel (Lisbon)
- Europe’s Leading Luxury Resort & Spa: Conrad Algarve
- Europe’s Leading MICE Hotel: EPIC SANA Algarve Hotel
- Europe’s Leading New Resort: Pine Cliffs Ocean Suites, a Luxury Collection Resort
- Europe’s Leading River Cruise Company: DouroAzul
- Europe’s Leading Tourism Development Project: Paiva Walkways
- Europe’s Leading Tourist Board: Turismo de Portugal
- Europe’s Most Romantic Resort: Monte Santo Resort